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Niche Socializer Builds Social Networks

April 20, 2009 by Mad I.M Marketer  
Filed under Online Colleges

Social networking websites have become a big trend. Most people know Facebook and it has over a hundred million members. That is a very big asset even if half of the members are inactive. And to the Internet marketers that means a great marketing resource. This opportunity is really big, however to take advantage of it we need to overcome a lot of obstacles.

The big websites like Facebook have strict rules about advertising to their members and their advertising services are too primitive to take full advantage of them. It’s very difficult to target these members without being called a spammer. As a marketer, you do not want to put a bad name on your brand, so spamming is not an option.

The new web software called Niche Socializer has proposed a different solution. “Let’s build our own social networks”, the authors of Niche Socializer say. If you can create your community in your niche, you would have all of the members at your disposal, and you could market to them without breaking any rules any day of the week and twice on Sunday.

The idea of the software is to quickly and easily create a social networking site in any niche and monetize it. Four different monetization methods are proposed – paid subscriptions, classified ads, business directory, and ecommerce. The old methods are also not excluded, you can do the affiliate marketing or email marketing, and virtually any other marketing if you want.

To build a community that would be successful, the initial niche research is done in a way that you can get easy targeted traffic for it. This is done to cut down the costs and to avoid failures – setting up a site costs money, but the research is free.

This model sounds viable so now it only has to be proven in practice. If Niche Socialize succeeds, we will see many social networks popping out (more than we see usually). The good thing is that these networks will be laser targeted to specific niches and sub-niches and will add more value than the general social networks would.

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The Mistakes Newbies Make in Online Business

April 12, 2009 by Mad I.M Marketer  
Filed under Online Colleges

I’ve seen many newbies fail and they always make the same mistakes. Despite these mistakes, every time a person will make them perhaps even is they know them. So why the newbies are so stubborn and don’t consider the mistakes other people make?

Perhaps it’s all due to human nature to try things and experience them by themselves. When you know something is wrong but you never tried it, and your desire is big, you will most likely try it. Online business is very apt for this because it’s so easy to do things, right and wrong.

The first common mistake is jumping from one thing to another. There are many opportunities online and it’s easy to buy yet another program and learn new things. It’s also very exciting. Unfortunately, after reading a course or watching videos of a new program, newbies come across another new shiny program to play with. And the story goes on.

If we focused on one thing and actually applied the program we just took, we would achieve results. We would not throw it to the corner and for get about it. We would practice what we’ve learned and we would see the results we want. After all, practice makes perfect.

The next mistake is quitting too soon. When a person starts online business, they want to make money as fast as possible and quickly get discouraged if they don’t. Quite surprisingly, very often they quit when they’re about to get a momentum.

The momentum is very important. When you’re just in the very beginning, everything seems hard. But once you get the momentum, you get the hang of it and it goes effortlessly.

These look like simple to avoid. Unfortunately, most of the time they become the obstacles too hard to overcome. And to many, that means giving up without even giving it a good try.

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2 Reasons of Why Affiliate Marketers Fail

April 10, 2009 by Mad I.M Marketer  
Filed under Online Colleges

To learn something new can turn out to be quite a challenging task. Internet marketing is not an exception in that sense. From all the ways to go about learning many people get lost between those ways. And failing in the first steps doesn’t help. To make the first sale is the hardest thing to do, and the majority of aspiring marketers fail for that reason alone.

Affiliate marketing is a very captivating area of the Internet marketing. The idea of selling the products of other people and getting paid for that is really intriguing to many. It’s easy to start and even a computer illiterate can do it. The troubles start when the newbies start losing focus and give up before making the first sale. The focus is key and lack of it is the most common reason why most newbies don’t make that first sale to begin with.

To make the affiliate marketing work, you need to get traffic. You need to get people to visit your website and read your offer. Not only that, but you need only people who are interested to see it. This is another place where the beginners fail. Getting traffic without the required knowledge is a difficult task.

There are two main categories of traffic sources and thus two main reasons why people fail to get visitors. There’s free and paid traffic. The reason why people fail in making use of paid traffic is quite straightforward one – they run out of money without making any profit. The reason why they fail with free traffic is either because they don’t know how to get it or they get wrong kinds of traffic.

To be successful in affiliate marketing, one has to get down two things right, traffic and offer. Both are the skills to learn and require time and dedication. No-one was born knowing it all and as in everything in this world, you have to learn to do it. Unfortunately, most people fail to realize that fact and quit when they don’t see the results immediately, without learning first.

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How to Monetize Niche Social Networks

March 24, 2009 by Mad I.M Marketer  
Filed under Online Colleges

There’s a rumor that big social networks like Facebook struggle to monetize their membership base. The problem comes from the fact that the expenses of running site of this scale are much higher than the advertising revenue. But that’s only one side of the coin.

An active community of interested people is a huge marketing resource. The big networks are general as far as interest but they have smaller interest groups, however those groups aren’t being sold to. The classic monetization such as banner ads is entirely ineffective. In order to sell to the interested groups, there have to be businesses in respective niches. Unfortunately that business isn’t the one that runs the network – running it is a whole another business in itself.

What’s worse is that the big networks aren’t very friendly to the marketers who can and want to monetize their members. Their behavior is natural, the profits gained from that monetization would not go to them but to marketers themselves, and that wouldn’t even cover the cost of running the website.

Having a huge community looks promising but it brings other big issues on the table. Meanwhile a smaller community is much easier to maintain and to sell to it. More often than not, a small community has a much bigger commercial intent and once the technical problems are solved, monetization is easy.

Think of how much would Facebook be worth if it had paid membership. Of course, no-one would pay for something general like Facebook, but imagine a small community of certain interest. The ideas a very targeted group share are worth every penny for subscription. What about paid classifieds and business directory. Not to mention the obvious affiliate promotions and selling your own products.

The essential factor in social marketing is finding a niche where there’s no community but the crowd is hungry for it. The Internet is a big place and there are hundreds of thousands such niches, targeting them can be very profitable from square one, unlike targeting general audience with no goal whatsoever. Remember the old adage – try to please everyone and you will not please anyone.

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Social Networking in Niche Business

March 23, 2009 by Mad I.M Marketer  
Filed under Online Colleges

The Internet has evolved a lot through the years. To do business online it’s no longer enough to just have your company’s presence or a long sales page online. What people want changes and they want interactivity and socializing.

When they come to the Internet, people don’t just look for information or to buy things anymore, they come to interact with others. And it is the key for successful businesses to give their customers what they are looking for.

Social networking is the Internet revolution, and to survive in this market, business need to take advantage of it. There are different options how to do that. The most simple is using the big networks to bring your presence forward. Unfortunately it’s just a tip of an iceberg, the big services aren’t that willing to monetize their members and any attempt to do so is considered to be spam.

If a business tried to move things forward, they are likely to get banned for spamming and breaking the terms of use. That’s a real shame given the potential those big services have.

To solve this problem many Internet marketers are working to find solutions. Many of them opt to break the rules, but you can only go so far the illegal way, and you risk your brand name. Therefore the only viable solution is creating your own social networks.

It is an easy task technically. But to create an active community is not just about software. To be successful, you need to find your customers, to engage them and eventually to sell to them.

In every kind of marketing, these methods are somewhat similar, yet their difference is essential. And if you aren’t familiar with any of them, your out of luck. To really leverage on social networking for your business, it takes big investments, a lot of time and effort.

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Why Use Social Networks in Business

March 23, 2009 by Mad I.M Marketer  
Filed under Online Colleges

The web has to offer many new ways to do business. It gives your business access to millions of potential customers around the world, 24 hours a day and 7 days a week.

Technology evolves and business has to change. If you can’t keep up, you are bound to fail. The biggest change in the Internet technology is the appearance of social networks. It has change the way people interact, it has created communities and the Internet is no longer just a information exchange medium.

It’s not a new concept in business to have a two way relationship with the customers. To succeed and dominate they competition, businesses have learned to listen to their customers and fulfill their needs. However, with conventional methods it is extremely hard. The old methods of communication are slow and expensive. Every single business is seeking how to improve those processes.

The Internet as medium has improved communication process. But the process is essentially the same and its effectiveness has decreased as it’s been used more widely, it’s become a standard. Social networks have come as a new and a lot more powerful way to reach and engage the customers.

In social networks, we have a live, vibrant and responsive community. It is as easy to communicate as in a party with friends. That’s in essence a dream of every marketer. To have a hungry crowd at their finger tips, to know what the crowd wants and to be able to give that to them any time.

As good as it sounds, though, there are obstacles a marketer must defeat. Finding the right communities and establishing a relationship with them is a difficult task. the big social networks have strict rules that limit the freedom to do business, and creating a private network takes a lot of effort and time.

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